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To create an identity for a brand new jewellery retail space spanning over two floors in the heart of Hatton Garden. The project required a full brand identity package which then needed to be translated to the interior and exterior of the building.


July 2022


Brand Identity Designer

Post-Graduation I was delighted to land an opportunity with a family business boasting over 120 years of history in the jewellery industry. "THE ARCADE" was the biggest, and final project directed and designed by myself in our time working together.

Following the successful reception of their flagship store re-brand that I had worked on previously that year (2021), the Sheikh family introduced me to their latest and largest endeavour. They had just purchased one of the largest retail facilities in the very heart of Hatton Garden, London - and this would be the project I would spend the next term completing for them.

The brief involved a complete branding identity package including multiple branding assets for the building itself. I would also be responsible for successfully translating the branding to the interior and exterior of the building which spanned across two large retail floors.

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